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Event targeting is an exciting and powerful tool when used correctly. This blog explains what to do and what not to do when setting up an event targeting campaign to ensure your client is as successful as possible. Before we get into the dos and don’ts, let’s understand what event targeting is and how it works. What is event targeting and how can your client use it to get more

Facebook is constantly evolving and making changes to better the user experience. Recently, they’ve started updating Facebook business pages to a new layout called “New Pages Experience.” The previous business page layout was called “Classic Pages.” Your business page will look the same to consumers, but the layout for administrators of the page will be different. They are making this transition in stages. Some business pages have already transitioned, and