Blog

Video can be a great and engaging way for customers to learn about a business and get a visual representation of the products or services offered. It can be a very powerful marketing tool with multiple options for ad placements, two of which are Programmatic Video and YouTube Advertising! Both are great options when they are used in the right context. What is Programmatic Video Advertising? Programmatic video ads show

Websites age a lot like dogs… As technology advances at such a frenetic pace, what was state-of-the-art just three years ago could very well be antiquated today. Bandwidth expansion, speed enhancement, Google’s core changes, and CMS platform technology continue to improve, and it’s necessary that your clients’ websites keep up! Their sites might look ok and perform like they want, but what’s happening ‘under the hood’? How’s the load time?

A digital marketing team brings invaluable experience and insight to your social media strategy. Rather than trying to juggle everything yourself, you can rely on experts to craft and execute a strategy that aligns with your goals. We stay on top of trends, monitor performance, and optimize your content to ensure maximum engagement. Whether it’s choosing the right platforms, scheduling posts for the best times, or crafting content that speaks

Emails are an indispensable tool for businesses to communicate with their customers, and can even be very useful in expanding your customer base. However, with the increasing volume of emails received daily, it can be challenging to ensure that your messages are reaching their intended recipients and making an impact. One strategy to enhance the effectiveness of your email campaigns is to utilize an email contact list that has been

A website is often the first point of contact for potential customers, making it essential for your business to not only attract visitors but also convert them into leads. While a strong digital marketing plan drives traffic to your site, capturing visitor data is equally critical. Many visitors may leave your site within seconds, and without proper lead capture, you could miss the opportunity to connect with them. OnSite LeadGen

Every year, new marketing strategies push the boundaries of capturing users’ attention. While native display advertising isn’t a new concept, it might still appear “new” to those exposed to it for the first time. In this blog, we’ll discuss what native display advertising is, how it works, who can benefit from it, and how to get started. What is Native Display Advertising and How Does It Work? Native display advertising

With the year coming to a close and the holidays around the corner, now is the time for businesses to finalize their marketing strategy for the holiday shopping season. But how do businesses stand out amidst the noise during this congested time of the year? A diverse and engaging marketing strategy is the best way for businesses to cut through the noise of the holidays and reach their target demographic!

Social media platforms are a great way to connect with audiences; however, they can be highly visual spaces. While graphics effectively capture audience interest, captions are equally important. Let us help you discover the best ways to create engaging social captions for your platforms. Why Captions Are Needed Social media captions are crucial for all posts, regardless of the platform. A well-written caption paired with your post’s media is key

Programmatic audio campaigns allow businesses to reach their target audience though podcasts, digital radio and streaming music services. These audio advertisements give you the ability to reach your audience multiple times while their attention is in one place. Not sure where to place them? Here are a few different audio services you can use to reach your perfect customer. Audio Services For Programmatic Audio Ads: Podcasts: Podcast platforms like Stitcher

What Is AI? AI stands for ‘artificial intelligence’ and was created to simulate the process of the human brain. AI works via a continuous learning model, meaning it continuously learns new information from direct input, human-to-AI interactions and sourcing from the web. While AI is a general term, there are many popular AI models available for public use such as Google Gemini, Open AI’s Chat GPT, X (formerly known as

Did you know that YouTube is the second most visited website in the world, and has over 1 billion hours of content watched daily? With this large of an audience available, YouTube is a great place for advertisers to get their message in front of potential customers. In this blog we will learn more about the YouTube platform and the different opportunities available for advertising space. Quick Stats on YouTube*:

Incorporating social media into your marketing strategy is an excellent way to connect with your audience on a personal level. Leveraging social media ads can significantly enhance your business’s reach and social presence. Facebook, one of the most popular social networking platforms, offers various paid advertising options. Let us help you discover the benefits and drawbacks of the different ad formats available on Facebook. The Basics of Boosted Posts: Boosting